FOR IMMEDIATE RELEASE:
UTAH COFFEE ROASTERS & SILVER BEAN COFFEE MERGE TO FORM LARGEST ROASTING OPERATION IN UTAH
Salt Lake City, April 29, 2015 - Utah Coffee Roasters, an affiliate of BROG Distributors, announced today the acquisition of Silver Bean Coffee. The union creates the largest coffee roasting operation in the state of Utah and brings two premium private labels under one roof.
“It is exciting to bring together two organizations with such a passion for creating quality coffee,” said Dave Brog, President. “We believe that we have put together the perfect combination of resources to enable us to provide the absolute best quality in both product and service to our loyal customers.”
Silver Bean was founded in 2007 by Shannon Bahrke and offers hand-roasted, ski-themed coffee blends. Bahrke was the silver medalist in moguls at the 2002 Winter Olympics in Salt Lake City and a bronze medalist in Vancouver in 2010.
Utah Coffee Roasters produces a complete line of locally-roasted coffee under the Snow Canyon label. Snow Canyon can be found in offices, convenience stores, restaurants and hotels throughout Utah.
ABOUT UTAH COFFEE ROASTERS
Utah Coffee Roasters is a privately-owned affiliate of BROG Distributors and is headquartered in Salt Lake City. BROG was established in 1994 as a water purification manufacturer. The business has expanded to include a coffee roasting production facility, coffee concentrate and office coffee service. Serving over 2000 customers in Utah and Nevada, BROG also distributes national brand equipment and product for office break rooms, hotels, restaurants and convenience store outlets. Brands represented by BROG include Keurig, Bunn, Folgers, Marley Coffee and many others.
IN OTHER NEWS…
We were pleased to get a mention in this Salt Lake Tribune article on specialty coffee in the Salt Lake region. Check it out!
Matt and Shannon
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